Campaigns

Stay top of mind until they’re ready to buy

Campaigns that educate and showcase your expertise make you a trusted voice in their inbox. When they’re ready to commit, you’re the one they book.

No credit card needed
Campaign
“Ready when you are, {{firstName}}”
to the segment Booked a call + New leads
Draft
Recipients
312
total sent
Delivered
309
Opened
162
Clicked
56
Bounced
3
9
discovery calls booked
from one send to 312 subscribers

What you get

  • Send targeted broadcasts to the right segment, not everyone
  • Personal, on-brand emails that actually get replies
  • Stay top-of-mind so they buy when they’re ready
  • Land in the primary inbox, not the Promotions tab

Why a weekly email beats a monthly newsletter

Most of the people on your list are not ready to hire you this week. They downloaded a guide, sat in on a webinar, or met you once at an event. What they need between now and the day they are ready is a steady reminder that you exist, that you understand their problem, and that you have helped people like them before. A campaign in Maildesk is that reminder. One useful idea, a short story from a client engagement, an answer to the question you were asked three times last week. Sent consistently, those emails do the slow work of building trust so that when a prospect finally books a call, half the selling is already done.

How campaigns work in Maildesk

Write in a clean editor that looks like an email, not a design tool. Personalise the subject line and body with merge tags so every message reads like it was written for one person. Choose who receives it: everyone, a single tag, or a saved segment such as "downloaded the pricing guide but never booked". Send a test to yourself, then send now or schedule for the morning your audience actually opens email. Because Maildesk verifies your sending domain and routes through optimised delivery servers, your campaigns land in the primary inbox rather than the Promotions tab. Every send gets a report showing delivered, opened, clicked and bounced, so you can see which topics earn replies and write more of them.

What makes Maildesk campaigns different

Broad marketing platforms treat campaigns as one of twenty modules and bury the send button under templates, ad managers and social schedulers. Maildesk is built around a single journey, from opt-in to booked client, so campaigns sit next to the forms that grew your list and the automations that follow up after a call. You also never pay to email people who cannot receive your emails. Unsubscribed, bounced and inactive contacts are excluded from your plan count, so a growing archive of old leads does not quietly inflate your bill.

Guides for campaigns

Step-by-step walkthroughs from the Maildesk team.

Campaigns

Send Your First Campaign

Compose, test, target, and send (or schedule) a one-off email campaign in Maildesk.

 Campaigns

Personalize Emails with Merge Tags

Use merge tags to greet subscribers by name and pull custom field data into your subject lines and email bodies.

 Campaigns

Understand Your Campaign Analytics

What Recipients, Delivered, Opened, Clicked, and Bounced actually mean — and how to act on them.

Related reading

Campaigns FAQs

How often should a coach or consultant send campaigns?
Weekly is the sweet spot for most practices. It is frequent enough to stay top of mind and infrequent enough that each email can be genuinely useful. If weekly feels like too much, every two weeks on a fixed day still works far better than a sporadic monthly newsletter.
Can I send a campaign to only part of my list?
Yes. Every campaign can target everyone, a specific tag, or a saved segment built from tags, activity and sign-up source. Sending relevant emails to smaller groups usually lifts open and reply rates and reduces unsubscribes.
Do Maildesk campaigns land in the Promotions tab?
Maildesk walks you through verifying your sending domain with DKIM and SPF records and routes your emails through optimised delivery servers. Combined with plain, personal emails rather than image-heavy templates, that keeps most campaigns in the primary inbox.
Can I schedule campaigns in advance?
Yes. Write the email whenever suits you, send a test, and schedule it for the day and time your audience is most likely to read it. You can edit or cancel a scheduled campaign right up until it sends.

Explore more features

Automations

Welcome and nurture sequences that sell while you sleep — no Zapier required.

Forms

Lead-magnet opt-ins that grow a list you actually own.

Advanced Segmentation

Send the right message to the right people, so more replies become bookings.

Real-time Analytics

See what’s working so you can book more of the list you already have.

Subscriber Management

Keep your list clean and ready to book, without the busywork.

Developer API

Connect your booking tools and the rest of your stack with a robust API.
See all features