Real-time Analytics

Know what’s working the moment you hit send

See delivery, opens, and clicks in real time, so you know exactly how each campaign lands. Double down on what works instead of guessing.

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Since you hit send Live
Opens
46 of 312 sent
Clicks
17
Replies
5
  • Opened “Start here — your free guide” just now
  • Clicked your booking link 1m
  • Replied to “Something new for you” 3m
  • Opened on mobile 4m
Your best subject this month
“Ready when you are” do more of what works

What you get

  • Open, click, and reply tracking on every send
  • Spot your best-performing emails at a glance
  • See which segments actually buy
  • Make decisions from data, not vibes

Stop guessing which emails bring clients

You send a story about a client win and get three replies. You send a list of tips and get silence. Without numbers, both feel like a coin toss and you keep alternating between them. With numbers, a pattern shows up within a few sends: stories get opened and answered, tip lists get skimmed. Analytics in Maildesk exist to surface that pattern. Not vanity dashboards, just the handful of figures that tell a coach or consultant what to write more of, who is paying attention, and where deliverability needs a look.

How analytics work in Maildesk

Every campaign and automation email reports recipients, delivered, opened, clicked and bounced, updating in real time from the moment you send. Open the report to see which links were clicked and by whom, then jump straight to those subscribers and tag them or start a follow-up. Compare reports across sends to spot your best subject lines and topics, and watch bounce rates so a deliverability problem is caught after one send rather than after a quarter.

What makes Maildesk analytics different

Because Maildesk connects analytics to tags and segments, engagement becomes something you can act on rather than just observe. Tag everyone who clicked the pricing link, build a segment of subscribers who opened the last three emails, and send that group the invitation to book. The report is not the end of the loop; it is the start of the next email.

Guides for real-time analytics

Step-by-step walkthroughs from the Maildesk team.

Campaigns

Understand Your Campaign Analytics

What Recipients, Delivered, Opened, Clicked, and Bounced actually mean — and how to act on them.

 Campaigns

Send Your First Campaign

Compose, test, target, and send (or schedule) a one-off email campaign in Maildesk.

 Audience

Organize Subscribers with Tags

Tags are how you segment your audience in Maildesk — learn how to create them, apply them, and use them to target campaigns and trigger automations.

Related reading

Real-time Analytics FAQs

What do delivered, opened, clicked and bounced mean?
Delivered means the receiving server accepted the email. Opened means the tracking pixel loaded, which is a useful but imperfect signal because some mail clients block or prefetch images. Clicked means a link in the email was followed. Bounced means the address rejected the message, either permanently (hard bounce) or temporarily (soft bounce).
Are open rates still reliable?
Treat them as a trend rather than an exact figure. Privacy features in some mail clients inflate or hide opens, so compare open rates between your own sends rather than against industry averages, and lean on clicks and replies as the stronger signals of interest.
Can I see who clicked a specific link?
Yes. Each campaign report lists clicks by link and the subscribers behind them, so you can tag people who clicked your booking link or pricing page and follow up with exactly that group.
Are analytics included on every plan?
Yes. Open and click analytics are included on every Maildesk plan, including Free.

Explore more features

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Stay top-of-mind so clients remember you when they’re ready to buy.

Automations

Welcome and nurture sequences that sell while you sleep — no Zapier required.

Forms

Lead-magnet opt-ins that grow a list you actually own.

Advanced Segmentation

Send the right message to the right people, so more replies become bookings.

Subscriber Management

Keep your list clean and ready to book, without the busywork.

Developer API

Connect your booking tools and the rest of your stack with a robust API.
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